Posted at 23:05h
As you can imagine, we’ve worked with thousands of local business owners, marketers and corporate executives over the years to execute some really great programs. And an occasional dud.
The duds happen usually because of some combination of the wrong message, the wrong audience and the wrong call-to-action. Or – and this is common - because results weren’t accurately tracked.
Although to be brutally real, dud campaigns can have a lot to do with how unremarkable the product or service is in the first place. Or how little the client is committed to developing and sticking to a strategy.
So if you’re thinking about investing in a local mass media platform like ours, here are the top traits that business owners and marketers who succeed with us have in common: